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3 Myths About Creating Constant Content material

While you present up constantly on your viewers and ship superb worth a bond will begin to kind. They’ll begin to belief you and get to know who you might be and what you stand for. 

Because of this it’s so essential that you’ve got a content material advertising and marketing technique in place so you possibly can present up on your viewers in a method that feels good to you. 

At this time, I need to bust 3 myths about creating constant content material so you possibly can push by way of the roadblocks which might be holding you again. 

Fable #1 – It’s important to present up every day

When most individuals take into consideration creating constant content material they immediately assume they must submit every day or present up in all places they will on-line. 

This isn’t true.

Consistency means one thing completely different to everybody. I’ve but to search out somebody that has ‘cracked the code’ to an actual quantity it is advisable to submit per day or per week to get a selected type of outcome.

One individual might submit just a few instances every week and develop their enterprise, whereas another person might submit as soon as every week and likewise develop their enterprise.

It’s about discovering what works for you and your viewers. 

Work out what displaying up constantly means to you. 

How usually do you need to present up? 

How usually are you able to present up and create content material?

What’s essential is that you simply resolve in your schedule and also you follow it constantly.

Not solely does retaining a constant schedule assist to construct your model, however it’s going to additionally begin to construct up your credibility.

Fable #2 – It’s important to create a whole lot of new content material

Persistently creating content material doesn’t imply that you need to create one thing new each single day. 

I believe this fable primarily stems from individuals who attempt to construct their enterprise utilizing simply social media.

In that case, you’ll really feel pressured to submit one thing new on daily basis due to how fast-paced social media platforms are in comparison with having a hub for what you are promoting.

After I say hub I simply imply your main methodology for creating content material. 

This may very well be weblog posts, movies, podcast episodes and even livestreams. The sort of content material has an extended lifespan and does not require you to create one thing new every day as a result of you possibly can repurpose it in a number of other ways. 

Learn extra about repurposing:

When you may have hub content material you possibly can increase your attain through the use of that very same piece of content material and recycling it to draw extra individuals as an alternative of losing time creating one thing new once more.

I’m at all times developing with new ways in which I can promote my content material. I solely spend about 20% on creating and the opposite 80% on selling and repurposing. 

Fable #3 – It’s exhausting to do

Truthfully, this fable is what’s almost definitely holding you again from rising what you are promoting.

You consider that displaying up and creating constant content material is simply too exhausting so that you don’t even attempt.  

The important thing to creating it a lot simpler on your self is having a plan.

While you plan forward and you realize the steps to observe if you create new content material it’s going to information you every day on what it is advisable to be doing. 

It doesn’t must be an extravagant course of, however one thing easy and repeatable. 

I personally prefer to create a system utilizing Asana in order that I don’t at all times have to fret in regards to the subsequent step. 

You may learn extra about making a template right here.

If you’re sitting there studying this considering that creating constant content material is difficult then I problem you to spend half-hour drafting out a plan you possibly can observe.

Listed below are some concepts of what to incorporate:

  • The place will you promote your content material?

  • How will you repurpose it?

  • What day(s) will your content material go stay?

  • What day(s) are you able to block off in your schedule to create and promote your content material?

  • What content material are you able to batch?

  • What content material matters will you create for the upcoming month?


You may learn extra about create constant content material for what you are promoting.

You may additionally like:

If you’re able to create constant content material on your weblog or enterprise you should definitely obtain my Constant Content material Roadmap.

Supply hyperlink



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