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Easy methods to E mail Your Demo to Indie Labels

The Scenario:

You’ve completed writing, recording, mixing and mastering your newest single(s) and have sat on the recording for numerous weeks, figuring out that that is the ultimate model and you’re 100% happy with the product. You’ve determined that as a substitute of self-release, you need to submit this as a demo for a possible launch by one in every of your favourite indie labels.

The Query:

How do you, the artist, each efficiently ship your demo to the best palms and stand proud of the remaining in a useful manner?

This put up will define the place to e-mail your demos and how you can do it optimally to extend your probabilities of getting them signed. This may embrace some background on the ”who” and “how”, together with an inventory of Do’s and Don’ts.


The next suggestions and tips come from numerous assets in addition to my very own private expertise as an assistant A&R for 2 indie dance labels, one very well-known and the opposite extra area of interest. Whereas a few of these factors shall be extra impactful in that style, a lot of them are common. Take into account that every demo recipient is completely different and can search for various things, however everybody will admire if you happen to adhere to those pointers.

Unsolicited vs. Private Demo Submissions

The usual construction for demo submissions at indies is one designated e-mail tackle for unsolicited demo submissions, after which a particular e-mail tackle for the a number of people who find themselves answerable for A&R (and the remainder of the employees there).

The unsolicited demo tackle will appear to be this:


And the A&R’s tackle will most likely appear to be this:


The extra well-liked the label is, the extra demos they obtain and the more durable it’s to ensure your demo really will get listened to. Within the case that it’s a greater indie label, you’ll ideally need to kind a private reference to the A&R of that label – whether or not that be by way of Linkedin outreach, or introducing your self at a present if you happen to get the prospect. Networking is its personal science, and in some circles may be shortly shot down if seen as inauthentic – there are all the time individuals making an attempt to work their manner in for the mistaken causes. If you happen to can’t make a connection past the unsolicited demo inbox, then your demo will most likely be vetted by an intern as a substitute of employees.

E mail Etiquette

The largest pet peeve…receiving useless hyperlinks

No matter whether or not you’re sending your demo to the unsolicited inbox or to a particular individual you met which may be anticipating your demo (or at the least will acknowledge your title from a optimistic real-world interplay), it is very important follow good e-mail etiquette, for which demos have distinctive, further standards.

First, I’ll checklist the Do’s and Don’ts of demo e-mail submissions. These factors will assist to make you look skilled, keep away from wanting goofy, and most significantly look simple to work with. Subsequent, I’ll supply a template to pin your e-mail in the best path.


  • Personalize the e-mail tackle you’re submitting to: “Pricey playlistpushrecords…”
  • Add a private contact by ending the message along with your actual first title (not artist title)
  • Embody a non-public SoundCloud hyperlink to the demo, ideally mentioning the label you’re submitting to someplace within the title or playlist – subsequent most suitable choice is Dropbox, and take a look at to not use Google Drive as that’s usually the least most well-liked
  • [If reaching out for the first time] Make a really fast intro and embrace a few of your latest profession wins (latest present, latest launch on ‘x’ label) however don’t inform your complete life story – the recipient ought to be capable of choose up in your branding throughout any of your platforms already
  • [If not reaching out for the first time] Skip the introduction or go away a lightweight reminder of who you’re
  • [If you are a new artist with no wins] Let your music do a lot of the speaking – on the very least, do your finest to start out some sort of following on social media, SoundCloud, and Spotify that you could point out
  • State if the demo is unmastered or self-mastered within the monitor title inside parentheses, in any other case it’s assumed the demo is professionally mastered already
  • Use customary language for various variations of a combination: (Unique Combine), (Radio Combine/Streaming Combine), (Prolonged Combine)
  • Be clear when making an attempt to make use of the “this demo seems like your model”/”just like your previous launch ____” angle and supply particular examples to steer
  • [If solicited] Use on a regular basis language with a recipient you’ve made a real-life reference to already


  • Give a generic introduction with out specifying the recipient: “To whom it could concern…”
  • Spell the recipient label/individual’s title mistaken or tackle the mistaken label/individual
  • Use messy formatting, i.e. hyperlinks all over, run-on sentences, reader doesn’t know what they’re taking a look at
  • Use unprofessional messaging, i.e. emojis, smiley faces, and many others
  • Depart solely a hyperlink with no further info within the e-mail physique
  • Ship the identical demo e-mail to a number of recipients (everybody can see who you’ve despatched it to)
  • Ship a useless hyperlink
  • Overlook to place contact data/social media buttons/linktree in your E mail signature
  • Embody a hyperlink that requires permission
  • Ship a number of emails of particular person demos without delay when one non-public playlist in a single e-mail will suffice
  • Ship the identical SoundCloud non-public hyperlink to a couple of label – 55 performs on a personal hyperlink leaves a nasty impression and implies {that a} ton of individuals have heard and rejected it already
  • (Despatched from iPhone)

E mail Physique Template for Unsolicited Demo Submission

E mail Physique Template for Solicited Demo Submission

Now for the ultimate step…

Topic Line

There’s one ultimate element I haven’t touched on: the topic line. If you happen to’re submitting to an unsolicited demos inbox, you actually solely want the topic line to convey 1) who the artist is, 2) what monitor or playlist it’s, and three) that it’s a demo submission. Don’t describe the tune or begin a message within the topic line.

Attempt one thing alongside this format:

‘Artist Title – Music Title [DEMO SUBMISSION]’

If it’s a playlist, you would swap out the tune title for the playlist and pluralize:

‘Artist Title – Demos Playlist for _______ ’

With these codecs, the recipient can simply see who and what’s within the e-mail. There’s nobody proper approach to write a topic line, however these urged codecs will assure that the recipient can simply discover your e-mail and is aware of what they’re opening. This could make all of the distinction for a label that will get 100 unsolicited submissions every week.

Listed below are some examples of topic traces that don’t enable you:

  • Demo submission
  • demo
  • Whats up, ______ workforce! That is ______. (DEMO)
  • Tech Home tune Submission
  • Darkish membership sort beat for _______
  • I’ve some new tunes I believe you may get pleasure from!

Ultimate Ideas

Looking back, the entire technique of writing an e-mail from the topic line right down to the top of the e-mail physique appears over-thought and tedious. And ultimately, there are A-list managers and artists that ignore all the pointers I’ve talked about and get away with it, too.

However think about this – after the infinite quantity of hours composing, arranging, recording, including, deleting, including again, mixing, and mastering, what number of emails are you sending to your dream label to get this tune heard?


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