As one of many first reside, world occasions within the high-tech trade in virtually three years, Cellular World Congress Barcelona 2022 drew over 61,000 attendees. Right this moment, a standard assertion we hear from individuals is that it turned out to be a spectacular occasion. I’d wish to take the chance to share some key takeaways from Cisco’s Edge Cloud for Content material Supply resolution demonstrations on the present, created in collaboration with our companions Qwilt and Unity.
Excellent outcomes and buyer reactions
As outlined intimately in my earlier weblog, the primary demonstration was targeted on a transformative strategy to content material supply designed to raise enterprise outcomes for Communication Service Suppliers (CSPs). It makes use of a distributed structure that mixes Qwilt’s open caching software program and cloud companies edge nodes and Cisco’s edge compute infrastructure. With this structure, CSPs turn out to be energetic individuals within the supply worth chain, enabling high-quality streaming media to customers irrespective of their location.
The second demonstration was targeted on Unity Metacast, a market-leading platform that makes use of volumetric expertise to streamline the method of capturing, producing, viewing, and interacting with 3D content material reminiscent of reside sporting occasions. Trying to the longer term, Cisco, Qwilt, and Unity can allow a world of high-quality interactive and immersive consumer experiences at world scale.
The demonstrations proved to be impactful. The variety of individuals and ensuing conferences nicely exceeded our expectations and the optimistic response we obtained from the attendees was overwhelming.
Prospects who noticed the content material supply resolution for the primary time had been excited to study our distinctive strategy. Lisa Aussieker, Qwilt’s Senior Vice President of Advertising, famous that prospects had been significantly drawn to the revenue-generating enterprise mannequin the answer offers, together with the diploma of visibility, observability, and management over the site visitors that allows unprecedented ranges of streaming high quality. These already aware of the answer had been impressed with the worldwide momentum and traction amongst CSPs to this point, together with the rising promise of a really world content material supply community.
Unity’s demonstration of its expertise for creating interactive volumetric streaming experiences was distinctive and a key attraction level. Tian Pei, Unity’s Head of Enterprise Operations and Partnerships for Sports activities, famous that the in-person expertise of interactive volumetric content material created some “wow” moments for a lot of attendees who had solely learn or heard about it. This suggestions made it clear that this resolution has the potential to vary the best way we watch sports activities without end. One individual even commented that referees will lastly have the expertise to get the decision proper each time by prompt replay! We’re excited that Cisco, Qwilt, and Unity will assist to make this a actuality within the foreseeable future.
On-site govt interview on the answer’s distinctive strategy and advantages
We had been lucky sufficient to sit down down with Aussieker and Pei for an interview hosted by Theodore Tzevelekis, Vice President and Head of Enterprise Growth at Cisco’s Mass-Scale Infrastructure Group. They defined the collaboration among the many three corporations, the distinctive worth proposition, and the way CSPs, content material publishers, and the broader ecosystem can profit from our options in methods by no means earlier than doable. You possibly can watch that interview right here:
We additionally encourage you to study extra about Cisco’s Edge Cloud for Content material Supply and call us with any questions. The way forward for content material supply begins right here with us, and we sit up for partaking with you!