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The way to Be a Visitor on a Podcast – Sensible Passive Revenue


Podcast guesting is an more and more standard—and efficient—approach to achieve publicity and develop what you are promoting.

Regardless of the focus of your model or enterprise, there are literally thousands of podcasts on the market in your area of interest with built-in audiences. And if you happen to can serve these audiences by being a visitor on these podcasts, you possibly can construct your individual viewers and model—and have enjoyable doing it!

Take it from Shane Sams, founding father of Flipped Life-style, a enterprise he runs along with his spouse, Jocelyn. By making an effort to visitor on a minimum of two podcasts every week, their enterprise has blossomed from the connections they’ve made, the viewers members they’ve attracted, and the alternatives they’ve discovered.

Shane particulars his technique for easy methods to be a visitor on a podcast—and easy methods to use visitor podcasting to develop what you are promoting—in his speak at SPI’s Viewers Pushed Summit in October 2021.

On this publish, I’ll share Shane’s three keys that can assist you constantly land your self as a visitor on podcasts in your area of interest. You will be taught the important thing steps to discovering podcasts that match, easy methods to ask to be on a podcast, and easy methods to make your visitor podcast interview a hit.

In case you’re craving much more element on being a profitable podcast visitor, you’ll want to take a look at Shane’s speak, in addition to SPI 547 with Ray Blakney of Podcast Hawk.

Desk of Contents

Step 1: Discover Some Podcasts to Be a Visitor On

There are a number of podcasts on the market to be a visitor on—and several other methods to seek out one of the best ones for you.

Meet folks

Web analysis is a good way to seek out podcasters to attach with—and we’ll get to that in a second.

However the finest approach to get on different folks’s reveals is to make a private connection—in particular person if potential. As a result of if you happen to can meet somebody in actual life, shake their palms, and have a dialog, it is loads simpler to get on their present and begin to construct an enduring relationship.

Your finest guess for that’s to take a look at in-person conferences, particularly ones geared towards podcasters, like Podcast Motion and Podfest. And different conferences like Fincon and Social Media Advertising and marketing World are locations the place dozens if not lots of of podcasters hang around.

Now, issues are clearly nonetheless difficult with COVID, and touring isn’t all the time simple, so hold an eye fixed out for digital occasions for podcasters too. 

Fortunately, occasions aren’t the one approach to discover visitor podcasting alternatives. Let’s discover a couple of analysis methods you possibly can put to work from the consolation of your private home workplace!

Make your “80/20 checklist” of podcast targets

Step one is to make a listing of all of the podcasts you wish to be on. These needs to be divided up in 80/20 vogue: 80 % needs to be smaller podcasts that won’t have entry to the larger friends however nonetheless have a considerable viewers.

The opposite 20 % needs to be your dream podcasts, those that make you assume, I do not know if I might ever get on that podcast… nevertheless it certain can be cool.

How do you begin filling out your 80/20 checklist? The primary place to go is Apple Podcasts and different podcast directories like Spotify and Google Podcasts. Have a look at your present’s class, and write down the highest 100 podcasts in that class.

Discover different locations to seek out podcasts that match

One other cool trick to seek out podcasts to be a visitor on: In your podcast app, go to your podcast and scroll all the way down to the part on the backside that tells you which of them podcasts different folks additionally hearken to. These reveals will be nice targets as properly.

You possibly can even discover Fb teams the place persons are in search of podcast friends. And there are instruments designed to attach podcasters with potential friends, together with Podcast Hawk and PodMatch.

Look exterior your area of interest (however not too far)

Once you’re in search of podcasts to visitor on, you don’t have to stay to only one class of reveals—have a look at adjoining audiences too. If what you are promoting is about electronic mail advertising and marketing, nevertheless it’s additionally targeted on work-life steadiness and parenting, look in these podcasting classes too.

Simply make it possible for the podcasts you’re considering of focusing on have audiences which are related sufficient—you do not wish to simply attain out to any outdated podcast. In case your model is all about outer house, a podcast about pet care won’t be one of the best match.

We’re continually pursuing alternatives to be on different folks’s reveals. We’re constructing reciprocity by sharing these reveals on our social media on our electronic mail checklist. And we’re doing every part we are able to to get these visitor appearances. It is a nice grassroots technique.

Shane Sams, Viewers Pushed 2021

The podcasts you goal don’t need to be an ideal match. However they need to be within the ballpark.

Do the entire above, and it is best to have a listing of some hundred podcasts with related (sufficient) audiences to begin reaching out to!

Step 2: Get Your Outreach Emails Prepared

When you’ve obtained your checklist of podcasts to focus on, you should begin reaching out—and electronic mail is one of the best ways to try this.

That is the place you’ve obtained to gin up a bit braveness and never be shy. In case you do not ask, you aren’t getting, so that you’re going to have to achieve out to inform individuals who you might be, why you wish to be on their present, and what you are able to do for them and their viewers.

Your outreach electronic mail wants to point out them that you simply’re a worthwhile visitor who’s going to convey their viewers a ton of worth.

Right here’s easy methods to write that electronic mail.

Construct rapport

The primary line of your podcast visitor outreach electronic mail ought to state some extent of connection you will have with the particular person. Perhaps you hearken to their podcast, possibly you have retweeted them, possibly you’ve got a mutual good friend.

Begin your electronic mail with that, so you possibly can construct rapport straight away.

Study all the small print of how this podcast guesting technique has propelled Shane Sams’ and his spouse Jocelyn’s enterprise, Flipped Life-style

Make the ask

The following line of your electronic mail ought to clarify why you’re writing it within the first place. Ask if you happen to will be on their present!

This may be so simple as, “I used to be questioning, are you in search of podcast friends? I might like to serve your viewers.”

Counsel some matter concepts

Then, inform them what you possibly can speak about and the worth you’ll convey. Counsel three or 4 subjects—and that is tremendous vital—which are aligned with the content material they produce. You may need to perform a little analysis right here, so pay attention to 1 or two of their episodes to see what they’re creating. 

Present your worth

Subsequent, don’t be afraid to brag about your self a bit bit (with out making all of it about you). Inform them why it’ll be helpful to them to have you ever on the podcast. In case you’ve already completed a couple of visitor podcast appearances, or you’ve got another media appearances, go forward and checklist them.

Supply to put it up for sale

Then, inform them how one can help the success of the podcast episode, and of their podcast generally. Do you’ve got a giant Fb following? A big electronic mail checklist? A terrific Twitter account? Present that you simply’re prepared to assist make the episode be as profitable as it may be.  

Ask in regards to the subsequent step

Subsequent, ask easy methods to e book your look. Do you should fill out a type? Is there a reserving calendar you need to use? Doing this can show that you simply’re critical and excited to take the subsequent step.

Say thanks (and supply to return the favor)

Lastly, thank them and log off. And that is key—end with a PS that claims, “I might like to have you ever on my present.” If in case you have one, in fact. If their podcast aligns with yours, then you have to be blissful to introduce them to your viewers similar to you are asking them to introduce you to theirs.

Step 3: Be a Nice Podcast Visitor

Good job! You’ve utilized the above recommendation for easy methods to be a visitor on a podcast, and landed an interview on an ideal present. Now you should benefit from the chance. In case you’re questioning easy methods to be a superb podcast visitor, put the following pointers By being an superior visitor.

Be on time

It goes with out saying, however do not be late to the recording session. Be on time (or a bit early), so you possibly can loosen up into the episode and create one thing nice. Your host will respect your punctuality, and the content material you create shall be all the higher for it.

Be entertaining

Have enjoyable with it. Deliver some power to the interview. Don’t rush or really feel like you must show every part you understand in a forty-five-minute interview. However no matter you do, speak about it in an ideal story. Being an superior storyteller is likely one of the finest methods to be remembered and get shared.

man wearing headphones smiling as he talks into a microphone with pop filter at a desk with a laptop and mixer, recording a guest podcasting episode

Give the host what they’re asking for

Keep in mind, it isn’t about you—you’re happening this present to make the host look nice. You need the host to like that episode and share it large and much.

So go in with some humility. Do not forget that somebody is permitting you to go in entrance of their viewers. That is unimaginable.

Reply their questions. Inform them what they wish to know. If the host asks you a query about your greatest failure, do not flip it round into your greatest success. Inform them the way you fell in your face. It’s their present, so honor and respect the chance they’ve created for you.

I can say with out a shadow of a doubt that podcast guesting is one of the best ways we’ve got ever discovered to develop our viewers, increase our attain, and to make connections that make our enterprise develop. 

Shane Sams, Viewers Pushed 2021

Don’t be a stranger

Final however not least, be in contact! Do not simply go on a present and go away and by no means speak to that particular person once more. Keep involved with them and construct the connection. And do what you promised, so if you happen to stated you’d share the episode on social media and your electronic mail checklist, do it.

Bonus Step: Ask for a Referral

One final tip for you—and granted, that is one that may profit you a minimum of as a lot as it can your host.

After your visitor look, ask them, “Have you ever been on any nice reveals your self recently? One which may be in search of extra friends? Or do you’ve got any pals within the podcast world you possibly can join me with? I might like to exit and be on another reveals.”

Most individuals shall be blissful to attach you with any person else who may very well be the host of your subsequent podcast visitor look.

Unlock the Potentialities of Podcast Guesting

It bears repeating, however the extra you concentrate on making connections and constructing relationships—whether or not IRL or on-line—the higher your probabilities of getting on somebody’s present.

In case you’re excited in regards to the prospects of podcasting guesting, you’ll want to watch Shane’s full speak from Viewers Pushed over on the Crew SPI YouTube channel.

Shane has additionally graciously provided a full nuts-and-bolts breakdown of his total technique for locating reveals and reserving your self as a podcast visitor. Simply go to Flipped Life-style and seize these sources without cost.

I additionally talked about SPI 547 with Ray Blakney, founding father of Podcast Hawk, an ideal paid answer that takes a number of the work out of getting booked as a visitor on podcasts.

Pat’s interview with Ray has a ton of nice recommendation for succeeding with visitor podcasting, together with customizing and optimizing your electronic mail marketing campaign, extra prep ideas on your visitor look, pitfalls to concentrate on as a podcast visitor, tech ideas for getting nice audio high quality, and extra.

You possibly can put Podcast Hawk via its paces utilizing our affiliate hyperlink at PodcastHawk.com/spi.

Wish to begin your individual podcast?

Our full step-by-step tutorial reveals you ways.



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