Tuesday, December 6, 2022
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TikTok’s Annual Music Report & Your 2022 Promotion Technique

As soon as once more, TikTok has launched their annual music report sharing their largest accomplishments of the 12 months: the breakout artists, the brand new hit songs, and a wealth of knowledge to remind us all that the app now drives the world’s listening habits.

On this article, we’ll break down what you must know from the report and the right way to use this data to information your music promotion technique in 2022.

supply: tiktok.com

1) The Stats You Have to Know

  • “430 songs surpassed 1 billion video views as TikTok sounds in 2021  – a threefold enhance over 2020”
  • “Over 175 songs that trended on TikTok in 2021 charted on the Billboard Sizzling 100, twice as many as final 12 months.”
  • “75% of TikTok customers within the U.S. say that they use TikTok to find new artists”
  • TikTok has surpassed 1 Billion Month-to-month Energetic Customers

Key-Takeaway for Artists:

TikTok was already huge and with the important thing music stats displaying a 2-3x enhance in 2021, it’s recognition is just dashing up. You’ll be able to anticipate this development to proceed in 2022.

Any questions you could have about whether or not TikTok is only a fad, or when you can afford to disregard it as an artist, needs to be put to relaxation. Be certain that to get entangled this 12 months.

2) TikTok’s “Rising Artists of the 12 months”

Key Takeaway for Artists:

The listing of “Rising Artists” is extremely numerous. It spans quite a lot of genres (Hip Hop, R&B, Rock, Pop, Reggaeton, EDM), ages, and nations.

Let this be a reminder that it doesn’t matter what sort of music you make, there’s an viewers for you on TikTok.

3) Older Songs Proceed to Discover New Life on TikTok

After 2020 noticed Fleetwood Mac’s “Goals” go viral, basic songs blowing up on TikTok continued to be a development all through 2021.

Nonetheless, this development wasn’t restricted to simply classics. 2021 additionally noticed a surge of songs from the early 2000’s and 2010’s take off and go viral on the platform as famous of their “High Comeback Tracks”.

supply: tiktok.com

Key Takeaway for Artists:

Whilst you is probably not a basic rock band with chart-toppers from the 70’s or a former hitmaker from the 2000’s, let this be a reminder that you simply don’t at all times need to deal with selling a model new file on TikTok.

You’ll be able to look into your total back-catalog to see in case you have a beforehand launched observe that may be the right match for TikTok.

4) TikTok Continues to Put money into Music Partnerships

  • TikTok names Six Licensed Sound Companions Together with SongTradr, MassiveMusic, UnitedMasters, and Epidemic Sound (particulars)
  • TikTok Strikes Multi-12 months Music Licensing Cope with APRA AMCOS (particulars)
  • TuneCore Launches Service for DIY Artists to Distribute Music to TikTok (particulars)

Key Takeaway:

Even when you aren’t impacted by any of the partnerships above, you may take these information tales as an indication of the place TikTok is headed in 2022 and past.

TikTok will proceed to strike offers with distributors, licensing firms, labels, and streaming platforms to additional deepen the app’s deal with music. It’s most likely solely a matter of time earlier than TikTok and Spotify strike a deal.

It’s clear TikTok intends to increase their dominance of the music trade.

Abstract of what you must know:

  1. The chance for artists on TikTok is greater than ever in 2022. TikTok’s progress trajectory and stats associated to music elevated by 2-3x in 2021. We anticipate this to proceed into the brand new 12 months and past.
  2. All genres and kinds of music can succeed on TikTok. Whereas hip hop and pop proceed to be probably the most notable, billions of views are being generated throughout rock, nation, reggaeton and all kinds of music.
  3. Think about your entire catalog for TikTok promotion. The persevering with development of songs from earlier a long time exhibits that it doesn’t need to be your newest launch, it simply must be a tune that resonates with the TikTok viewers.
  4. TikTok is rising extra built-in with the music trade. Their rising variety of partnerships with distributors, labels, and licensing firms point out that the app will proceed to develop extra deeply embedded inside the music trade all through 2022.

To study extra about our campaigns checkout this brief video.

Need to promote your tune on TikTok? Get began right here.

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