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What Do Viral TikTok Songs Have in Frequent?


TikTok continues to be one of many main social platforms on the planet for artist discovery. We beforehand talked about TikTok technique for the brand new 12 months right here – as a refresher, right here have been our 4 key takeaways:

  1. The chance for artists on TikTok is greater than ever in 2022
  2. All genres and forms of music can succeed on TikTok
  3. Contemplate your entire catalog for TikTok promotion
  4. TikTok is rising extra built-in with the music business

Let’s take a better look into the highest TikTok songs of the previous couple of months – what have they got in widespread, and what can we be taught from it?


Attributes of Viral TikTok Hits

I discovered a web site that tracks the highest TikTok sounds of the week and compiled my very own playlist of all of the sounds that could possibly be discovered on Spotify, totaling to an inventory of 60 viral songs.

I pulled these track attributes from the 60 tracks: Identify, Album, Artist, Launch Date, Size, Recognition, Acousticness, Danceability, Power, Instrumentalness, Liveness, Loudness, Speechiness, Tempo, and Time Signature.

A snapshot of the imported information (Recognition, Danceability and Power are ranked out of 100)

Now that we’ve a transparent view of the info, we will analyze a few of the fundamental monitor attributes of those songs.

Launch Date

These TikTok tracks vary wherever from 1970 [“Love Grows (Where My Rosemary Goes)” by Edison Lighthouse] to songs launched simply in the previous couple of days. The typical launch date on this listing is definitely 2017, which reveals us that songs don’t essentially have to be new to have the ability to go viral.

In truth, TikTok has helped to indicate that previous hits very a lot have the potential to enter a second “lifecycle” à la Fleetwood Mac’s “Goals”. This can be a key piece to understanding the catalog acquisition growth that began a pair years in the past, and now it appears as if a multi-million greenback legacy catalog sale leads to the business information each week.

One of many first huge examples of TikTok revitalizing previous hits – Fleetwood Mac’s “Goals”, which entered the Billboard Charts for the primary time in 2020 after one TikTok video went viral

Size

Most TikTokers solely use 10 – 15 seconds of a TikTok sound, however are there any tendencies within the size of those viral hits? The information reveals us that the typical monitor size right here is across the 3-minute mark, which is an optimum period that’s radio and streaming-friendly.

Nevertheless, there are many songs right here that fall far beneath or above this common; Céline Dion’s “It is All Coming Again to Me Now” is a ballad that lasts over 7 minutes lengthy! On the low finish, there are a number of viral tracks which might be 2 minutes or much less, such because the #1 TikTok sound “Monkeys Spinning Monkeys” by Kevin MacLeod.

What we will infer from that is that size of the whole monitor will not be so essential because the ‘earworm’ that’s featured in TikTokers’ quick movies. Based on the Oxford Dictionary, an earworm is “a catchy track or tune that runs regularly by means of an individual’s thoughts”; it is a core idea in songwriting and the music business as an entire, and Vox has a whole YouTube Sequence primarily based on this idea.

Céline Dion’s “It is All Coming Again to Me Now” has a really recognizable hook and earworm second that’s getting used identically in lots of the movies utilizing that sound, and “Monkeys Spinning Monkeys” is a repetitive however catchy and enjoyable background tune that acts as a backdrop with out limiting the route that the video can go in.

Danceability, Power, & Tempo

The stereotypical expectation for a viral TikTok hit is that there’s a dance related to the track that everybody is doing. Early on, this was true to some extent however now customers have discovered all types of distinctive and engaging niches that launched them to virality.

This playlist reveals that the typical monitor ranks round 70% by way of danceability, 58% in vitality, and round 117 bpm (beats per minute) for the tempo, with lows reaching all the way down to 29% danceability, 7% vitality and a bpm of 71.

Whereas this choice means that the typical songs are reasonably excessive in danceability and vitality, a few of the viral hits on this playlist present us that songs don’t essentially have to be excessive vitality or choreography-ready to attain success on the platform.

So what do these songs have in widespread?

After trying out the attributes for these songs, it appears that evidently there could be a extensive variability by way of the track’s make-up, resembling vitality stage and tempo. I listened by means of this listing, checked out a few of the fashionable movies using these prime TikTok noises, and recognized two qualitative elements that may assist clarify which sounds go viral.


Two Elements for Virality

  1. An ‘earworm’ second within the sound
  2. Skill for the sound to be recontextualized

The ‘earworm’ is the half that will get caught in our head – consider the “It is solely proper that you must play the best way you are feeling it” line from Fleetwood Mac’s “Goals” (first seems at 32 seconds in). It is a lovely second by way of Stevie Nicks’ vocal supply and an immediately recognizable snippet of the track.

Secondly, can the track be recontextualized? That’s, can or not it’s redefined exterior of the temper and lyrical area it was created in? A middle-aged man with head tattoos and a gray hoodie skateboards down the sidewalk lip-syncing to this track whereas ingesting Ocean Spray cranberry juice straight from the bottle; he reveals us not solely that the track is a catchy, vibey tune that may be a part of the soundtrack to our every day lives, but additionally that this track is for everyone.

What can we be taught from this?

TikTok creators have an astute capacity to show even essentially the most unlikely songs into viral hits. Musicians can take into thoughts that the playlist used for evaluation right here is a fan of average ranges of danceability and vitality, however in the end you must keep on with your true creative voice with out being too influenced by what chances are you’ll suppose will guarantee virality on your monitor. On the finish of the day, it is about good music.





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