Thursday, December 1, 2022
HomeSportsRunningWMRA welcomes Valsir as World Cup sponsor

WMRA welcomes Valsir as World Cup sponsor

The World Mountain Working Affiliation is delighted to announce the following thrilling step within the evolution of the World Cup.

Italian plumbing and heating provides producer Valsir have signed on because the naming sponsor of the sequence, a deal which ensures a continuation within the improve of prize cash and athlete help on the circuit.

For the 2022 season, the World Cup turns into the Valsir Mountain Working World Cup, this 12 months comprising 12 Gold Label and 5 Silver Label races spanning 5 months in 11 completely different international locations.

Representing the WMRA on the signing of the contracts have been Council member Giorgio Bianchi and Jonathan Wyatt, former President and Sponsorship Assistant.

They joined Mattia Gandini, Valsir’s Director of Advertising, and Simone Niboli, a consultant of the corporate possession, of their showroom in Vestone to place pen to paper and cement a partnership with an organization which brings with it a historical past of help for sporting occasions; Valsir already sponsor quite a lot of excessive profile Italian biking races, in addition to being a very long time supporter of Trofeo Nasego.

“There’s one essential, large frequent worth that binds Valsir and WMRA,” mentioned Gandini. “On a regular basis ardour!

“As a runner, you prepare so much throughout your day, throughout your week: you purpose to compete in races, and the purpose is to succeed in the summit. It’s very troublesome however you by no means quit as a result of when you attain it, it’s unbelievable! It’s only a query of psychological angle.”

Picture: Marco Gulberti

“In our firm, we work collectively as a crew: we share our ardour in difficulties, and we assist and help one another to succeed in our goal.

“And we by no means cease there: like a runner who seeks to compete within the subsequent race, we go on to the following purpose, to succeed in a brand new success.”


“In the course of the previous 5 years the WMRA has recognised the significance {that a} prestigious World Cup brings to the Mountain Working motion,” mentioned Jonathan Wyatt. “We’ve got labored to develop the popularity of our sequence within the off street operating house first by working with the world’s prime mountain race organisers, then by rising the help for athletes to take part and offering elevated logistics help by way of a devoted World Cup supervisor. The following a part of this journey is to usher in a companion who recognises the values of mountain operating, who can see the potential of the World Cup and who can grow to be part of the expansion journey that we’re on.”


“We’re more than happy to welcome Valsir because the naming sponsor for the World Cup this 12 months. They’ve already a standing help of mountain operating of their dwelling within the mountains of northern Italy, the place they’re a world chief in fittings and gear for the heating and plumbing trade each commercially and domestically.”

“They’re a household enterprise that recognises the values of supporting wholesome actions and sport is a powerful a part of their present sponsorships. Being based mostly within the mountains, we’ve a typical ardour for collaborating in sport in nature and particularly within the mountains; a partnership between WMRA and Valsir has loads of frequent floor and curiosity from either side. You will discover extra details about Valsir in 5 completely different languages in addition to information from:”

What Does This Imply For The World Cup?

“WMRA is obvious that 100% of the funds that Valsir brings with the sponsorship might be used to develop the World Cup. Elevated athlete journey help and prize cash provides status to the sequence and incentivises the elite off street operating group to take part. This motivates supporters of off street operating to observe the game and might be coupled with elevated funding in media promotion to supply an essential enhance and convey the sequence to a brand new viewers. The competitors is thrilling and the races are enjoyable and spectacular. Our partnership with Valsir is an thrilling new a part of the World Cup story.”

In regards to the WMRA

Fashioned in 1984, we’re the worldwide governing physique for mountain operating and we’ve the purpose of selling mountain operating for all ages and skills. In addition to the World Cup we organise Masters Championships and the U18 Cup. This 12 months we’ll work in partnership with the IAAF, ITRA and IAU to ship the primary World Mountain and Path Working Championships in Thailand.

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